Pella.com · Round 2 · Workstream 2
Pella marketing audits
The evidence and models behind the global-to-local, search and measurement sections of Axelerant's Round 2 response. Figures come from Pella's GA4 property, 7 September to 4 October 2026.
The local footprint, in Pella's own data
Every /locations/ path in GA4, sorted into the URL patterns it follows: duplicates, the long tail and tracking errors.
Open →Section 3.7One market, before and after
Colorado Springs today and after consolidation, with the market hub and national product page laid out section by section.
Open →Section 3.5Progression toward local action
The three-stage model with its actions and events, plus a homeowner and a trade pro journey traced end to end.
Open →Sections 3.3 and 3.11Who does what, from search to sale
The roles of Pella.com, market hubs, Business Profiles, showrooms, representatives and the Pro portal, when a customer moves to local, and how the hub adapts by market.
Open →Prepared by Axelerant for discussion. Content in square brackets on the example pages is placeholder, not Pella data.