Pella.com · Section 3.5

Progression toward local action

The consultation path works for visitors who are ready. This model adds steps for those who are not ready yet, so more of them reach the right local action: a call, a showroom visit, a consultation or a quote.

Today's emphasis

Browse national inspiration

In-home consultation form

7.39%

Session key event rate on /where-to-buy/schedule-consultation/, against a 1.17% site baseline. The path works for visitors who are ready.

Fewer steps

For early researchers, there is little between browsing and booking. Their conversion is likely lower, a gap discovery will measure.

Three stages, matched to how ready the visitor is

One journey, end to end

Event names are a proposed custom schema, kept separate from GA4's ecommerce events. In discovery they would be mapped to Pella's existing GTM and GA4 setup rather than replace it. Figures are from GA4, 28 days to 4 October 2026.