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Pella.com ยท Section 3.7 evidence

The local footprint, in Pella's own data

Every page path under /locations/ that Pella's GA4 property recorded in 28 days, sorted into the URL patterns it follows. The patterns show where national and local structures already run in parallel.

Source: Pella GA4 property, Pages and screens report filtered to /locations/, 7 September to 4 October 2026.

Three URL patterns describe the same places

State pages, regional market pages and state-and-city pages all exist side by side, each with pages beneath them. Bar lengths use views, which add up correctly across pages; sessions do not, because one session can visit several pages.

Where location views land

Share of 187,970 location page views. Source: Pella GA4, 28 days.

Each row is one place with two main pages: a regional market page and a state-and-city page. The split shows how sessions divide between them.

Market page sessionsState-and-city page sessions

The same state, spelled two ways

State names and state codes both have pages.

    Misspellings and variants

      Sessions, 28 days. Source: Pella GA4.

      Location paths grouped by sessions in 28 days.

      Count of paths. Source: Pella GA4, 28 days.

      Key events by URL pattern. Bookings happen centrally on /where-to-buy/schedule-consultation/, so this measures direct action on location pages, not their full contribution.

      Key events, all events. Source: Pella GA4, 28 days.

      Paths that are not real pages, recorded as page views. They point to template and tracking errors that distort location reporting.

      Every location path

      Search, filter by pattern and sort any column.

      What this data cannot tell us yet

      These are the questions discovery answers with data GA4 alone does not hold.

      Whether search engines are affectedOverlap and thin pages are visible here, but crawl and ranking effects need Search Console data.
      Whether local pages feed bookingsLocation pages convert little directly. Path and funnel analysis would show how often their visitors go on to book centrally.
      How visitors arriveLanding page and source data would show whether state-and-city pages are mainly entry points from Google Business Profiles.

      Pattern rules: state pages are /locations/xx/, market pages /locations/name/, state-and-city pages /locations/xx/city/. Paths beneath these are grouped with their parent pattern. Duplicate pairs exclude Columbus, Nebraska, which is a different city from Columbus, Ohio.